SWAN Day Overview

Sandra Oh

Sandra Oh did a video for the first SWAN Day in 2008.

SWAN Day/Support Women Artists Now Day has been an international initiative designed to showcase the power and diversity of women’s creativity.  Every year since 2008 people around the world have been invited to create events that celebrate women artists during the months of March and April.  The program has had five goals:

  • To shine a spotlight on women artists – especially artists who are often marginalized by mainstream arts and media organizations because of their race, class, sexual preference, gender identity, disability or other issues.
  • To give women artists opportunities to practice and improve their skills at marketing, budgeting, fundraising, and other skills that they need as producers of arts events.
  • To help women artists build support networks for themselves by working with other artists in their communities to produce events featuring women artists.
  • To encourage women audience members to support women artists by using their power as feminist arts consumers.
  • To have fun!

International Support Women Artists Now Day was co-founded in 2007 by Martha Richards, the Executive Director of WomenArts, and Jan Lisa Huttner, the Editor-in-Chief of FF2Media.com and founder of WITASWAN (Women in the Audience Supporting Women Artists Now).  Please visit our history of SWAN Day page for more information about the origins of this event.

The official date for SWAN Day is always the last Saturday of March, but you are welcome to celebrate SWAN Day any time during March or April, since the spirit of SWAN Day is far more important than the exact date.  The first SWAN Day was held in March 2008, and there have been over 2,000 SWAN events in 37 countries as of April 2020.  WomenArts ran the program from 2008 through June 2018.  StateraArts collaborated with WomenArts on the management of SWAN Day 2018, and StateraArts led the program (with support from WomenArts) during 2019 and 2020.

Although WomenArts is no longer administering Support Women Artists Now Day/SWAN Day, we encourage women artists everywhere to carry on the SWAN spirit.  If you create a SWAN event, please post it on the StateraArts Community Calendar.

WomenArts would like to thank all of the people who have organized and participated in SWAN Day events over the years.  It has been a joy to work with all of you.